Lois Mac – The Obvious Choice

Master the art of community-driven writing that connects deeply and converts consistently.

No more social burnout. No more forcing content. Just powerful, authentic conversations that naturally attract the people you’re meant to serve.

You know your expertise is valuable. You’ve got a message that matters. But when it comes to the things your community really need to hear from you, you get stuck in a cycle of overthinking, self-censorship, and analysis paralysis.

This isn’t another cut-paste strategy program that will teach you some 5 step system for growing your follower count or gaming the algorithm (that probably won’t work for you anyway). It’s a mini course that will walk you through the exact method I use to write social media content that turns my expertise into an irresistible offer.

What You’ll Learn In The Obvious Choice

Module 01: Exploring & owning your voice

Learn to bring your personality, experiences, and expertise into every post without overthinking if it sounds like you. Because you will KNOW.

Module 02: Defining your table conversations 

Identify who you’re talking to and what conversations you’re here to lead. I teach you to look at your community like an intimate dinner party where your dream people are hanging on your every word

Module 03: The art of selling without selling

Learn subtle yet powerful techniques to weave your offers into your posts naturally, so nobody feels weird and people can make the best choices for them.

Module 04: Growing your idea jungle

My idea generation framework is designed to feel less like handcuffs and more like liberation, so you can share what you really want without isolating anyone.

Module 05: Write like you mean it

Create a body of work around your philosophies, and unique ideas. Learn to present familiar concepts in ways that make your audience think, “You just made this click like nobody else.”

Module 06: Mastering specificity

The only way to cut through the noise is specific writing. Learn to write in a way that makes your audience feel seen and understood, without shaming or preaching.

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