Nick Kolenda – Pricing Psychology

Overview

You can make prices seem cheaper without changing the numerical values. This course summarizes those techniques (and more).

INTRODUCTION

• Video 1: How Do We Evaluate Prices?

CHOOSING YOUR PRICE

• Video 2: Which Numbers Should You Choose?
• Video 3: Should Your Price Be Rounded or Precise?

DISPLAYING YOUR PRICE

• Video 4: What’s the Best Visual Size for Your Price?
• Video 5: Where Should You Position Your Price?
• Video 6: What Should You Put Next to the Price?
• Video 7: How to Design Your Pricing Package

MOTIVATING YOUR CUSTOMER

• Video 8: How to Reduce the Pain of Paying
• Video 9: How to Structure the Payment
• Video 10: Which Products Should You Discount?
• Video 11: Which Type of Promotion Should You Offer?
• Video 12: How Large Should Discounts Be?
• Video 13: How to Frame and Display Your Discount

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