The Business of Story – The ABT’s of Storytelling™

A clear message is critical to building trust with your ideal audience. But you’re not connecting like you could because your story is muddled. Now you can accelerate your impact using the ABT (And, But, Therefore) agile narrative framework.

This Mastery Course is Popular With Iconic Brands Including…

Whether your an individual here to strengthen your storytelling skills, or a leader leveling up your team communication, this mastery course is for you.

What Storytelling Role Best Describes You?

• A driven business leader who must have your messages land right the first time, every time, to motivate and move your people.
• An effective learning and development professional who wants to elevate the communication skills of your people by creating a common storytelling language throughout the enterprise.
• An ambitious middle manager who wants to accelerate success by connecting more deeply with your colleagues and customers.
• A top sales executive who needs greater focus in your presentations to convince and convert prospects quickly.
• A creative marketing professional who wants to hack through the noise and hook the hearts of your audiences.
• A dynamic sales enablement director who must bridge the gap between marketing hyperbole and the effective stories your sales team actually needs to tell.
• An influential content marketer who hopes to 10x your online engagement.
• A caring human resource director who wants to advance your diversity, equity and inclusion initiatives by sharing your peoples’ stories.
• An inspiring business coach or consultant who wants to make a bigger impact with your clients.
• A captivating speaker who must win over an audience with every keynote.
• An eager job seeker who requires a more compelling cover letter and interview techniques.
• An achieving college student who seeks higher grades on your papers while preparing for your job search communications.
• A promising high schooler who will wish you had learned about the ABT in the third grade (like me) because your term papers are now earning A’s.

What You’ll Learn In The ABT’s of Storytelling™

ABT 101: Clarify Your Message for Speed to Meaning

• The Powerful Three-Word Story Crafting Process

ABT 201: Arouse and Fulfill for Speed to Influence

• The ABT is Short and Sweet But Tricky, Therefore…

ABT 301: Agile Communications for Speed to Impact

• How to Make Your Message Land Right the First Time
• Seven Questions to Test Your ABT Skills

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